Salon price list: how to price services and show them

What goes on a salon price list

Each line needs four things: the service name in the words clients use, how long it takes, the price, and what is included. “Cut & blow-dry, 60 min, from €45, includes wash and finish” answers the questions a client would otherwise phone about.

Group services the way people shop — cuts, colour, treatments, nails, lashes and brows — and keep the list short. Eighty lines look thorough and sell less than twenty clear ones: a client who cannot find their service in ten seconds books somewhere that made it easy.

How to price salon services

Start with what one hour of a chair costs you: rent, wages, products, utilities, software and the hours nobody is booked, divided by the hours you actually sell. That figure is your floor — anything below it loses money however busy you are. Add the margin you need, then compare with salons nearby and with what your clients expect.

Price by time, not by effort. A balayage that takes the chair for three hours must earn three hours, even if it feels like one service. And check the long services first: they are where most salons undercharge.

Hair salon price list: an example layout

An illustrative example — your numbers depend on your area, costs and level, so treat the prices as placeholders.

CUTS · Women’s cut & blow-dry, 60 min — from €45 · Men’s cut, 30 min — from €25 · Children’s cut (under 12), 30 min — €18 · Blow-dry, 40 min — from €30.

COLOUR · Root colour, 90 min — from €55 · Full head colour, 120 min — from €70 · Balayage or highlights, 180 min — from €120 · Toner, 30 min — €25.

TREATMENTS · Deep conditioning, 20 min — €20 · Keratin smoothing, 150 min — from €150.

“From” prices mean longer or thicker hair costs more; we confirm the final price at your consultation.

Nail and beauty salon price list

A nail salon price list works best with three tiers for each service — classic, gel and extensions — and separate lines for removal and infills, because those are the questions clients ask. For lashes and brows, list the full set and the infill with the number of weeks an infill is valid for (“infill within 3 weeks”); after that it is priced as a new set.

Packages suit treatments that come in courses. Show the single price next to the package price, so the saving is visible without arithmetic.

Prices by stylist level

Many hair salons price by level — junior, stylist, senior, director — because experience changes how long a service takes and what it is worth. It works when clients understand it: name the levels on the price list, put the stylist’s level on their profile, and keep the gap between levels consistent (for example, 15–20 % per step). A level system also gives junior stylists a clear way to grow their prices as their book fills.

Extras, deposits and “from” prices

Extras belong on the list, not in a surprise at the till: long-hair supplement, extra product, a toner after colour. If a service needs a patch test or a consultation first, say so on the line. For long or expensive appointments, a deposit protects the slot — state it next to the price and link to your cancellation policy so the client accepts both before booking.

Showing the price list online

A price list in a photo on Instagram cannot be searched or booked. Put it on your booking page instead: each service with its price and duration, so a client picks a service and sees real free times in one step. In Base, the price and extras a client agreed to are kept on the booking — if you update the list in May, a booking made in April still shows what that client was told.

Then point every channel at the same page: your Instagram bio, your Google Business Profile and WhatsApp replies.

When and how to raise prices

Review prices once a year, and earlier if your costs jump. Raise them by small, regular steps rather than a big jump every three years. Announce the change at least four weeks ahead, in a short message to regular clients: what changes, from when, and that bookings already made keep their price. Most clients accept a fair, well-explained increase; what they resent is finding it out at the till.